Description
--is the "process of defining, classifying, and categorizing" things that occur
--it has the ability, through the use of collected information, to allow one to correctly infer characteristics of the average member of a given population
- Quantitative vs. Qualitative
- quantitative: studies that utilize large sample sizes to reach conclusions based on statistical analysis
- qualitative: studies that utilize interviews, observations, and other less objective or formal methods
- Nomothetic vs. Idiographic
- nomothetic: utilize a representative group (sample) to draw inferences (generalize) about the population of interest
- idographic: seeks to study the individual
Prediction
--After a relationship has been established between two variables, prediction is the knowledge of one variable allowing for the prediction the other variable.
--So, given knowledge of A we can them estimate the probability of B.
Explanation/ Understanding
--The purpose of empirical research is to establish cause and effect relationships which would demonstrate and understanding of that being investigated.
--There exists 3 requirements for the claiming of a cause and effect relationship
- It must be shown that there is a relationship between the two variables
- The effect must proceed (come after) the affecting variable
- Confounding (alternate) explanations for the effect must be ruled out